5 Reasons Why Your Website is Important to Your Business - Erson Media

5 Reasons Why Your Website is Important to Your Business

It’s rare that you’ll find someone in business who doesn’t have an online presence, especially with the changes that have happened over the last decade or so thanks to the internet revolution. It can be hard to keep up with all of the changes when it comes to your company and its website, but as long as you know what you’re doing, there are plenty of reasons why your website is important to your business today and in the future. Here are just five of them

1) It gives you credibility

A strong online presence gives you credibility that your competitors might not have. It makes you look like a pro in your field, even if you’re still starting out. It gives you an audience: Some businesses are very local-focused and don’t need much more than a brick-and-mortar location. But others benefit from having an audience that can’t visit their store on Main Street in Westboro, MA (or wherever). It helps customers find you: Most people know about Google and how important it is for search results. If people don’t know about your business, they won’t come looking for it. You could have great service or products, but if no one knows who you are then they’ll never get a chance to find out.

2) It builds trust

If a potential customer lands on your website and it has a professional design and appears reputable, they are more likely to trust you. Having an online presence helps people feel confident about doing business with you. It means you’re serious about your business and that makes customers feel secure. The thing about Internet shopping is that consumers don’t like uncertainty or surprises—they want to know exactly what they’ll get before they buy it. An e-commerce site gives them peace of mind because they can see exactly what’s for sale and how much it costs. Plus, if something goes wrong with their order, having a reliable website makes it easier for them to contact you to resolve any issues. 

Talking about a good reputation too: As your business grows and expands its reach, having an online presence will help maintain its reputation. You may not be able to control everything that gets posted about your company on social media sites like Facebook or Twitter (or even Yelp), but at least you can ensure visitors find information about your company when they search for it online through search engines such as Google or Bing.

3) Allows you to reach more people

If you want to expand your business, you’ll need more customers. And if you want more customers, you’ll need a way for them to find you. This isn’t as simple as it sounds: Customers won’t just stumble upon your website—you have to bring them there. A great strategy is building backlinks and increasing your search engine optimization (SEO). By focusing on attracting relevant traffic, you’ll appeal directly to prospective customers and make sales in no time at all. Ultimately, growing an audience allows companies of all sizes better control over their destiny by being able to reach out directly to potential buyers without a third party involved. Knowing that they can operate independently allows small businesses access to opportunities they might not otherwise have had available.

4) Brings you in front of prospects

I’m always shocked at how many small businesses don’t have a website. It’s like they’re hiding from customers or something. Creating a web presence isn’t just about making it easy for people to find you and buy your products or services; it’s also about making it easier for current customers to remain engaged with your brand. People will bookmark, share, tweet, and favorite things they love—all of which creates more opportunities for people to learn about you. And when they do? You’ll be there waiting for them. There are so many ways to create an online presence today, but if you’re not using any of them, then you might as well not exist.

5) Keeps track of your progress

Keep a website up-to-date not only gives you insight into how your business has been growing, but also helps potential customers keep tabs on your company. With tools like Google Analytics, there are dozens of metrics you can use to track visitor activity. Find out what keywords are bringing in new visitors or where most of your traffic is coming from by tracking things like page views and time spent on site. That way, when it comes time to launch a new marketing campaign or rework an old one, you know what’s working and what isn’t. Remember, data drives decision-making—if your site isn’t giving you information that’s helpful for monitoring growth or improving overall performance, it might be time for an overhaul. If you aren’t using analytics to track user behavior, you’re missing out on important feedback about what works and what doesn’t.

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