7 Surprising Things You Didn’t Know About the Importance of a Website in Your Business - Erson Media

7 Surprising Things You Didn’t Know About the Importance of a Website in Your Business

Your website needs to be updated more often than you think! It’s important to remember that you need to update your site on at least a monthly basis so that your viewers will keep coming back. Keep reading to find out the 7 things you didn’t know about the importance of a website in your business.

1) A website establishes your credibility

Websites are critical to your business’ success, because they help establish your credibility as an expert and also give you a platform for networking. For example, let’s say you’re considering hiring someone for photography services for your wedding. If that person has a beautiful website with photos to showcase their work, it’s much easier to decide whether or not they’d be right for your special day. After all, there are plenty of talented photographers out there who don’t have websites or even basic online portfolios—that should tell you something about how important online presence is in today’s digital world.

2) They help you rank better online

Given that they have so much content and provide a wealth of information, it should come as no surprise that websites do well in search engine results. It’s one reason why even smaller businesses are starting to create sites. In fact, 76% of small businesses now use their website to drive traffic to their store locations—up from just 48% four years ago. Clearly, websites matter for local SEO (search engine optimization) too. And if you want to rank for competitive keywords like Denver Web Design, your business will be seen by all sorts of people if you invest in having one built from scratch or through our site development services. And that’s something we’ll cover more below.

3) It can boost your sales

One of the best ways to grow your business is through sales. Having your own website is crucial for increasing these sales and building customer loyalty. It makes it easy for potential customers to find out about your company and get in touch with you, either through phone, email or other forms of contact. A professional-looking site will help build customer trust by giving potential clients confidence that they’re dealing with an established business.

4) Improve your brand

At its core, branding is about creating consistency and visual identity around your name or brand. The idea is to make sure that all forms of your company’s presence – including stationery, marketing materials, business cards, social media channels and more – are in-line with each other. As a result, when consumers interact with these various channels they have an even stronger sense of what your company stands for and will be attracted to you as a result. Creating these connections between different elements is called brand cohesion and it helps foster brand loyalty. And if customers are loyal to you, they’re much more likely to purchase from you again! So whatever form your brand takes – big or small – setting up brand cohesion is key for success in any business.

5) Boost employee morale

Your website is much more than an online brochure. One of its most important functions is to act as a company’s virtual front door, welcoming potential customers, employees, and investors alike. Allowing potential employees to learn about your company and its culture encourages them to love your business and feel proud of what they do. You can even use your website to ask for volunteers and donations from fans who are passionate about your mission. Creating both an effective search engine optimization strategy and an attractive site design for your business will ensure that you have an online home worth visiting. A well-designed website will increase customer confidence in your products or services, which leads to repeat business.
 
The most valuable thing about having a website? It keeps you at the top of people’s minds when they’re ready to buy! And if you have multiple locations or products or services, each with their own niche audience, then having one unified brand presence (i.e., one website) gives you greater visibility across all platforms. A great website should be like a salesperson working on commission 24/7 – except it doesn’t need food or bathroom breaks!

6) Connect you with influencers

It’s easy to get wrapped up in the idea that you need to create everything yourself, from content to design. However, great things happen when you leverage other people’s skills and experiences for your own benefit. By finding talented freelancers and influencers who share your vision or industry expertise, you can utilize their skills to help your business grow. Simply by writing down what type of freelancer or influencer you need—be it a web designer, video producer or marketer—you open up opportunities to find them online and connect with them on social media where they already spend time daily.

7) Help you acquire new customers

Sure, you could give out your business card at networking events, but how many of those people are actually going to remember to look for you online? If you want more prospective customers to find your website—and especially if you’d like them to actually visit—you need good search engine optimization (SEO). You can hire someone with expertise in SEO and pay them on an ongoing basis or do it yourself. Either way, making sure your website appears high in Google rankings means that even if people don’t have any reason to seek out your business now, they will soon. The better those rankings are, too, the more sales leads and new customers you’ll likely get.

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