7 Ways to Make Your Website Irresistible to Customers - Erson Media

7 Ways to Make Your Website Irresistible to Customers

You have one of the most powerful tools available to you if you are an entrepreneur or small business owner, and that’s your website. While most people think of websites as simple marketing tools, it can actually be much more than that. In fact, there are several things you can do with your website to make sure you get even more clients and customers through the door of your business and turn them into repeat customers who come back time and time again. So what are these things? They are the seven ways to make your website irresistible to customers!

1) Keep Your Design Clean

When building a website, keep your design simple and clean. Remember that you don’t have to create a new layout for every page; making each page unique or different from one another takes a lot of time, work, and money. You can simplify your site’s design by having all pages share common elements and visual cues. When someone visits your site for information about your product or service, they shouldn’t be bogged down by needless images or features—they should be able to find what they need quickly and easily. If you do want multiple versions of your site with more content on some pages than others, consider using drop-down menus or tabs instead of full-width layouts.

2) Inform, Don’t Annoy

When you’re developing content for your website, keep in mind that users don’t want to be sold anything. Instead, they’re looking for information on what you do and how you can help them. It’s worth spending time considering how customers will perceive your messaging; a lot of startups make their first impression with a new customer through their website, so it should reflect professionalism. To get started, think about all of your most valued customers and what they care about (hint: it should be related to what you offer). Then develop detailed pages that explain why and how you have an answer for them.

3) Keep Things User Friendly

Make sure your website and marketing campaigns are easy to navigate. Don’t overload users with information, or keep them waiting around too long. Instead, design a site that is intuitive and easily absorbed by new customers and repeat visitors alike. A great place to start is by creating a site map that outlines exactly how all of your content is organized. Think of it as an organizational blueprint for anyone who might be looking for answers or products on your website—customers or other company employees. Creating a site map will also make it easier for you to organize your own content so that you know where everything can be found when necessary.

4) Visual Appeal Counts

Irresistible websites have several things in common. Firstly, they all look professional and clean. They don’t have too many bright colors or a distracting design that makes it hard for users to read your content. Keep your fonts clear and easy to read, and avoid using more than three font sizes on any one page. Also, use plenty of images. Not only are they pleasing to the eye, but they also break up blocks of text and make your pages easier to scan quickly (which is important when you’re competing for attention with so many other options). Another bonus: You can easily change an image if you need something new or just want a fresh look for some reason. Most importantly: Images can illustrate information better than words sometimes!

5) Get Personal With an About Page

Even if you’re not a high-tech entrepreneur (and your website is really just a few lines of code and a logo), people want to get personal with your business. What do you stand for? Who are you as an entrepreneur? They want context, so give it to them. In fact, I’d argue that making an about me page is one of the most important things any website can have. That said, know that a huge percentage of websites don’t even have them—maybe they think it will look unprofessional or redundant. Either way, ask yourself why your audience would come back if they don’t know what you believe in or who you are.

6) Show Off Your Personality

Don’t be afraid to let your personality shine through in your website. After all, if you aren’t a likeable person, why would people choose you over another company? If you don’t have a ton of fun at work, you probably won’t have a very productive website. It isn’t just ok to be yourself on your website, it is imperative that you are. If your personality is what will make people want to use and recommend your business, let them see it!

7) Make It Easy For People to Contact You

One of the best ways to learn more about your customers is to ask them questions. One easy way to do that is with a form. If you sell products or services, make sure you have a simple contact form on your website. Make it easy for people who want to chat or get information from you in another way, like through email or social media. You’ll get important feedback and gain a better understanding of your customer base as well as their concerns and needs (more valuable information than many realize). The bottom line: if someone likes what they see on your site, then make it simple for them to reach out and say hello!

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